Aviva Donate a BOOK campaign : Path Breaker

I recently came across this campaign launched by AVIVA Insurance company for donating books for street children.

I shall post the link at the end.. But i want to share something uniue in this campaign..

What is unique about the campaign is the way to contribute through SMS and Mobile Balance..

Yes, this is a path breaking use of technology and am very much advocating its use for e-commerce and m-commerce..




Through this campaign , we can just send a sms 'BOOK' to 58910 to contribute Rs 10 towards the campaign . The cost of the sms sent is Rs 10.

The greatness of this method is that, we Indians are very much interested to contribute to charity as seen from the beggars we generously give alms to but because the process to donate for charity is so difficult/ cumbersome and out of reach of common Indians that we do not contribute to even good cahrity campigns like this one.

But with Aviva launching sms donation whereby one sms cost is Rs 10 (for vodafone customers) and deduction will be from the main balance of the phone or will be clubbed in bill payment it will be a success as mobile penetration has reached to almost all parts of country and we i.e India has crossed the mobile density of 50% long ago.

So expecting large number to contributors.

But most importantly ..Not Paisa Pay , Not Pay pal but this is the future for E-commerce ....This is the way forward..

Link for the AVIVA GREAT WALL OF EDUCATION CAMPAIGN. DONATE A BOOK

Ps: Am doing my bit by sending sms 'BOOK' to 58910 , Its your turn now.

update: Sending the sms it sends failure report. Verify at your end if it works..I should have checked before posting...Ooops..